Announcing our Series A

The Data Observer
2 min readOct 15, 2020

Today we are excited to announce our Series A investment led by Sorenson Ventures with participation from existing investors Lightspeed Venture Partners, Emergent Ventures, and leading angels Ashish Gupta, co-founder of Helion VC, and Girish Mathrubootham, founder of Freshworks.

Data-driven apps are everywhere - recommendation engines, fraud detection services, credit scoring applications, and many others. These apps depend on data pipelines that need to be constantly monitored. Sounds easy! but in reality, data pipelines are often massive unruly beasts that are built on a stack of interconnected open-source/open-core and proprietary technologies.

Every customer we have spoken to already has a bunch of dashboards either wired together themselves or they use existing APM tools, but troubleshooting and optimization are harder than ever, these tools are just not built to look at data pipelines in a unified way.

That's why we believe that Data Observability is a category in itself and it needs a fundamental rethink of the tools and technologies that enable it. This $8.5 million Series A round will help us accelerate our go-to-market beyond early customers like GE Digital, PhonePe (Walmart), Michelin, and Pubmatic, to name just a few, and expand our capabilities to provide a comprehensive Data Observability platform that connects investments in advanced analytics and AI with data and business success.

Data observability

We are very proud of the team we have built, which has worked so hard during these uncertain times, and thankful to our early customers for trusting us with their critical data systems.

Read the full announcement here

We are hiring across roles, Join us